I’m Lidia!

UX designer based in Barcelona.
Focused on video games.

Games and technology have always been a big part of my life in one way or another.

I come from a very techie family and that granted me the privilege of being around computers from a very early age. Some of my first memories are sitting on my brother’s lap watching him play video games until I could run them by myself on the MS-DOS console.

Growing up I developed a natural attraction to behavioral psychology and how different combinations of graphic elements can affect our perception and actions.

That interest led me to Advertising and Creative Media, which gradually introduced me to UX – a discipline that I’ve been in love with for the last 7 years.

Currently working at King, I have improved the support experience reaching +300M players, and enhanced the tools for Marketing in game teams, and crafted the experience of 2 new industry top titles.


Spreading the word about UX in games


Value powered

I’m a person true to my values, and the biggest one is being of service. Working as a UX designer allows me to make technology more human, by connecting people with products through pleasant interfaces.

Easing the access to games so everyone can play is not a secondary goal to me, but rather a fundamental principle for good design. I’ve been trained by AbleGamers as an accesibility expert, co-designed a workshop and trained over 100 King employees and I co-lead the first employee network focused on accessibility.

Growing up I missed having female references that would inspire me to go for a tech and video games career which is why now I love sharing what I’ve learnt with others and try to be part of that change by teaching others at AllWomen.

I’m an active advocate of working on our internal bias and breaking down communication barriers to bring people and cultures closer. As such, I’ve led activities about ethnic and cultural diversity and supported other efforts focused on gender and queer identities.

Logos of orgs I collaborated with. Able Gamers. Women at King. All Women Academy. Kaleidoscope.


Let’s meet up!