The end of 2015 started my transformation from a graphic designer into a UX designer.
I felt the need of creating a project where I could put into practice all the concepts I had learnt after months studying.
While extensively learning UX and UI I started designing some app prototypes. This one here was for a travel app.
I designed everything from imagining personas to creating a final interactive prototype.
This was a free personal project so I was aware that I’d miss insight of the real problems and goals such companies deal with.
Most travel apps gave me the feeling of being slightly cluttered with lots of options and menus.
My focus was designing something a bit more simple based on two user needs:
- Hotel and flight booking
- Bookings management.
- Personas: First I defined two personas with different budgets, goals and needs.
- User journey: I tried to see how they would book a flight and an hotel through the app.
- Wireframing: based on that I started wireframing on paper and then on Sketch.
- Moodboard: I took a look around to the latest design trends and colors that I wanted.
- UI design: I tried to create something easy, where most of the info is right there so you can change the parameters just by clicking on them when you are on the listed results. Also, I used some custom pictures for the cities and a touch of color to keep it fresh while the general sense is still light and clear.
- Prototype in InVision (play with it!)
Since it was a made-up project I didn’t face day to day business problems. But this also gave me the freedom to design my ideal booking process. Along the way I realized how much work it requires to do the whole thing, without even counting testing. Thus, I ended up opting for only prototyping for the flight case.
- CLIENT: Self
- YEAR: 2016
- TOOLS: UX, UI, Research, InVision, Axure
- PROTOTYPE: In Invision