LidiaChiaprofilepicture

I’m Lidia!

UX designer based in Barcelona

Games and technology have always been a big part of my life in one way or another.

I come from a very techie family and that granted me the privilege of being around computers from a very early age. Some of my first memories are sitting on my brother’s lap watching him play video games until I could run them by myself on the MS-DOS console.

Growing up I developed a natural attraction to behavioral psychology and how different combinations of graphic elements can affect our perception and actions. That interest led me to Advertising and Creative Media, which gradually introduced me to UX – a discipline that I’m in love with.

I’m a person true to my values, and the biggest one is being of service. Working as a UX designer allows me to make technology more human, connecting people with products through pleasant interfaces.
I’m an accesibility expert for games and ruthless advocate of diversifying the role models and stories we put into the world.

Currently working at King, I have improved the support experience reaching +300M players, and enhanced the tools for Marketing in game teams.
Now I’m crafting the experience of our next hit game ?.

If you think we can build something together, why not dropping me a line or two about it?