I’m Lidia Chía,
UX designer
based in Barcelona.

Games and technology have always been a big part of my life in one way or another.

I come from a very techie family and that granted me access to a computer from a very early age. Some of my first memories relate to sitting on my brother’s lap watching him play until I could run games myself on the MS-DOS console.

Growing up I developed a natural attraction to behavioral psychology and how different combinations of graphic elements can affect our perception and actions. That interest led me to Advertising and Creative Media, which gradually introduced me to UX – a discipline that I’m in love with.

I’m a person true to my values, and a big one is being of service. Working as a UX designer allows me to make technology more human, connecting people with products that help them achieve their goals through visual interfaces.

Currently working for King – Candy Crush – I have improved the Player Support experience reaching +300M players and am now reworking internal tools for games studios.

Personal growth and human connection are my life focus.
If you think we can build something together, why not dropping me a line or two about it?

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